ROLE
Product Design Lead (sole designer)
SCOPE
End-to-end UX/UI design, branding, NFT flows, authentication, and 3D metaverse integration
Process
Brand & Visual Identity
Developed a bold, GenZ-aligned brand system with high-contrast visuals, dynamic motion, and sleek UI components. The goal was to merge luxury, streetwear, and web3 aesthetics.
Trust & Transparency
Built in blockchain-backed provenance, ownership history, and automated royalty enforcement. Clear visual cues helped signal item authenticity, vault location, and past trades.
Validation
USABILITY TESTING
Ran usability tests with selected launch partners and iterated on feedback to streamline the UX.
Outcomes
Christopher Astles
Phygital NFT Marketplace for Real-World Collectibles
PROBLEM
Traditional collectible marketplaces (e.g. sneaker resell platforms) lack transparency, trust, and creator protection—especially for rare, custom one-of-one items. There’s no verifiable link between creator and product, no clear ownership history, and no seamless way to trade or display these items digitally.
GOAL
Design a phygital NFT marketplace where users could trade rare physical items (e.g. sneakers) as NFTs backed by vault-stored assets—then showcase them in a personal 3D virtual space. Build trust, enforce authenticity, and appeal to GenZ collectors with a sleek, modern UX.
ROLE
Product Design Lead (sole designer)
SCOPE
End-to-end UX/UI design, branding, NFT flows, authentication, and 3D metaverse integration
Process
Brand & Visual Identity
Developed a bold, GenZ-aligned brand system with high-contrast visuals, dynamic motion, and sleek UI components. The goal was to merge luxury, streetwear, and web3 aesthetics.
Trust & Transparency
Built in blockchain-backed provenance, ownership history, and automated royalty enforcement. Clear visual cues helped signal item authenticity, vault location, and past trades.
Validation
USABILITY TESTING
Ran usability tests with selected launch partners and iterated on feedback to streamline the UX.
Outcomes
CHRISTOPHER ASTLES
Phygital NFT Marketplace for Real-World Collectibles
PROBLEM
Traditional collectible marketplaces (e.g. sneaker resell platforms) lack transparency, trust, and creator protection—especially for rare, custom one-of-one items. There’s no verifiable link between creator and product, no clear ownership history, and no seamless way to trade or display these items digitally.
GOAL
Design a phygital NFT marketplace where users could trade rare physical items (e.g. sneakers) as NFTs backed by vault-stored assets—then showcase them in a personal 3D virtual space. Build trust, enforce authenticity, and appeal to GenZ collectors with a sleek, modern UX.
ROLE
Product Design Lead (sole designer)
SCOPE
End-to-end UX/UI design, branding, NFT flows, authentication, and 3D metaverse integration
Process
Brand & Visual Identity
Developed a bold, GenZ-aligned brand system with high-contrast visuals, dynamic motion, and sleek UI components. The goal was to merge luxury, streetwear, and web3 aesthetics.
Trust & Transparency
Built in blockchain-backed provenance, ownership history, and automated royalty enforcement. Clear visual cues helped signal item authenticity, vault location, and past trades.
Validation
USABILITY TESTING
Ran usability tests with selected launch partners and iterated on feedback to streamline the UX.
Outcomes
Christopher Astles