ROLE
Product Design Lead (sole designer)
SCOPE
Redesign onboarding experience for blockchain and Layer 2 deployments
Process
Slack-Based Conversion Funnel
Post-deployment, users received a tailored CTA to join a private Slack channel with our business team. This facilitated high-quality BD conversations and nudged users toward mainnet deployment.
Validation
USABILITY TESTING
Ran usability tests with both technical and non-technical users to refine UX. Collaborated with BD to align conversion goals, then tracked Slack engagement and testnet→mainnet metrics.
Outcomes
Christopher Astles
Deployment Config Flow
PROBLEM
The original chain setup flow created friction for two core user groups. Non-technical users were blocked by complexity, while advanced users lacked control and transparency. From a business standpoint, increasing mainnet deployments—our most profitable conversions—was difficult without BD intervention.
GOAL
Redesign the configuration flow to serve both novice and technical users. Reduce setup friction, improve education and flexibility, and increase testnet-to-mainnet conversion to support revenue growth.
ROLE
Product Design Lead (sole designer)
SCOPE
Redesign onboarding experience for blockchain and Layer 2 deployments
Process
Slack-Based Conversion Funnel
Post-deployment, users received a tailored CTA to join a private Slack channel with our business team. This facilitated high-quality BD conversations and nudged users toward mainnet deployment.
Validation
USABILITY TESTING
Ran usability tests with both technical and non-technical users to refine UX. Collaborated with BD to align conversion goals, then tracked Slack engagement and testnet→mainnet metrics.
Outcomes
Deployment Config Flow
PROBLEM
The original chain setup flow created friction for two core user groups. Non-technical users were blocked by complexity, while advanced users lacked control and transparency. From a business standpoint, increasing mainnet deployments—our most profitable conversions was difficult without BD intervention.
GOAL
Redesign the configuration flow to serve both novice and technical users. Reduce setup friction, improve in-app education, and increase testnet-to-mainnet conversion to support revenue growth.
ROLE
Product Design Lead (sole designer)
SCOPE
Redesign onboarding experience for blockchain and Layer 2 deployments
Process
Slack-Based Conversion Funnel
Post-deployment, users received a tailored CTA to join a private Slack channel with our business team. This facilitated high-quality BD conversations and nudged users toward mainnet deployment.
Validation
USABILITY TESTING
Ran usability tests with both technical and non-technical users to refine UX. Collaborated with BD to align conversion goals, then tracked Slack engagement and testnet→mainnet metrics.
Outcomes
Christopher Astles