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ClubRare Times Square Campaign – NFT.NYC 2022

PROBLEM

ClubRare needed to launch a bold brand statement during NFT.NYC by taking over 9 of the largest screens in Times Square. With only 3 weeks to execute, there was no motion partner in place, no defined key message, and no creative assets. We had to go from concept to delivery at speed—while ensuring the message aligned with our core identity.

GOAL

Deliver a high-impact video campaign and branded assets across NYC screens to solidify ClubRare’s position as a premium phygital NFT brand. Reinforce our key narrative: “We Are Collectors – Not Consumers.” Ensure visuals resonate with collectors and align with broader ClubRare branding.

ROLE

Campaign & Visual Lead

SCOPE

Concept direction, motion graphics production, coordination with NYC screen vendors, booth design

"precise, trustworthy, approachable, reliable"

Process

CREATIVE DIRECTION

Designed and mapped the complete user journey

Core message

Aligned with CEO on the core message: We Are Collectors

Exploration

Explored visual narrative across 4 parts: identity, action, value, and brand

Collaborate

Collaborated with motion agency to storyboard and animate scenes using punchy type, phygital assets, and bold color

Coordination

Managed vendor requirements for 9 screen formats and extented campaign identity into a physical space design

"precise, trustworthy, approachable, reliable"

Outcomes

REACH

Successfully deployed high-visibility motion campaign across Times Square’s busiest screens

DELIVERY

Delivered all creative assets on time within a 3-week production window

BRANDING

Reinforced ClubRare’s brand with a clear message, dynamic visuals, and physical presence at one of web3’s biggest events

Christopher Astles

Download Resume
Contact
View Figma
Resume
Contact

Bio

01

RaaS Platform

02

RWAs Marketplace

03

Deployment Flow

04

Stablecoin App

05

Times Square Video

06

Visuals

07

ClubRare Times Square Campaign – NFT.NYC 2022

PROBLEM

ClubRare needed to launch a bold brand statement during NFT.NYC by taking over 9 of the largest screens in Times Square. With only 3 weeks to execute, there was no motion partner in place, no defined key message, and no creative assets. We had to go from concept to delivery at speed—while ensuring the message aligned with our core identity.

GOAL

Deliver a high-impact video campaign and branded assets across NYC screens to solidify ClubRare’s position as a premium phygital NFT brand. Reinforce our key narrative: “We Are Collectors – Not Consumers.” Ensure visuals resonate with collectors and align with broader ClubRare branding.

ROLE

Campaign & Visual Lead

SCOPE

Concept direction, motion graphics production, coordination with NYC screen vendors, booth design

"precise, trustworthy, approachable, reliable"

Process

CREATIVE DIRECTION

Designed and mapped the complete user journey

Core message

Aligned with CEO on the core message: We Are Collectors

Exploration

Explored visual narrative across 4 parts: identity, action, value, and brand

Collaborate

Collaborated with motion agency to storyboard and animate scenes using punchy type, phygital assets, and bold color

Coordination

Managed vendor requirements for 9 screen formats and extented campaign identity into a physical space design

"precise, trustworthy, approachable, reliable"

Outcomes

REACH

Successfully deployed high-visibility motion campaign across Times Square’s busiest screens

DELIVERY

Delivered all creative assets on time within a 3-week production window

BRANDING

Reinforced ClubRare’s brand with a clear message, dynamic visuals, and physical presence at one of web3’s biggest events

CHRISTOPHER ASTLES

Download Resume
Contact

Bio

01

RaaS Platform

02

RWAs Marketplace

03

Deployment Flow

04

Stablecoin App

05

Times Square Video

06

Visuals

07

Download Resume
Contact
View Figma

ClubRare Times Square Campaign – NFT.NYC 2022

PROBLEM

ClubRare needed to launch a bold brand statement during NFT.NYC by taking over 9 of the largest screens in Times Square. With only 3 weeks to execute, there was no motion partner in place, no defined key message, and no creative assets. We had to go from concept to delivery at speed—while ensuring the message aligned with our core identity.

GOAL

Deliver a high-impact video campaign and branded assets across NYC screens to solidify ClubRare’s position as a premium phygital NFT brand. Reinforce our key narrative: “We Are Collectors – Not Consumers.” Ensure visuals resonate with collectors and align with broader ClubRare branding.

ROLE

Campaign & Visual Lead

SCOPE

Concept direction, motion graphics production, coordination with NYC screen vendors, booth design

"precise, trustworthy, approachable, reliable"

Process

CREATIVE DIRECTION

Designed and mapped the complete user journey

Core message

Aligned with CEO on the core message: We Are Collectors

Exploration

Explored visual narrative across 4 parts: identity, action, value, and brand

Collaborate

Collaborated with motion agency to storyboard and animate scenes using punchy type, phygital assets, and bold color

Coordination

Managed vendor requirements for 9 screen formats and extended campaign identity into a physical space design

"precise, trustworthy, approachable, reliable"

Outcomes

REACH

Successfully deployed high-visibility motion campaign across Times Square’s busiest screens

DELIVERY

Delivered all creative assets on time within a 3-week production window

BRANDING

Reinforced ClubRare’s brand with a clear message, dynamic visuals, and physical presence at one of web3’s biggest events

Christopher Astles

Download Resume

Contact
View Figma