ROLE
Product Design Lead (sole designer)
SCOPE
End-to-end design, navigation, visual identity, dashboard UX
Process
VISUAL & BRAND FOUNDATION
Started by refining the visual system—updating colors and typography to align with a broader brand refresh. The new look was clean, modern, and more aligned with enterprise users, our key target audience. This included a complete overall of the component library.
New Dashboard
IMPROVED INFORMATION HIREARCHY
Introduced a centralized dashboard shown at login. It surfaces key metrics, alerts, and account activity—helping users immediately understand the state of their deployments and act faster.
Outcomes
Christopher Astles
Rollup-as-a-Service platform
PROBLEM
The original Gelato RaaS platform was difficult to scale. A narrow layout, limited sidebar, and inconsistent UI patterns created friction for users and slowed internal delivery. The lack of structure made it hard to add new services or surface important data quickly—key issues in a competitive, fast-moving space.
GOAL
Redesign the platform to support rapid iteration and enterprise-grade UX. Improve navigation, standardize layout, and surface key information with minimal friction.
ROLE
Product Design Lead (sole designer)
SCOPE
End-to-end design, navigation, visual identity, dashboard UX
Process
VISUAL & BRAND FOUNDATION
Started by refining the visual system—updating colors and typography to align with a broader brand refresh. The new look was clean, modern, and more aligned with enterprise users, our key target audience. This included a complete overall of the component library.
New Dashboard
IMPROVED INFORMATION HIREARCHY
Introduced a centralized dashboard shown at login. It surfaces key metrics, alerts, and account activity—helping users immediately understand the state of their deployments and act faster.
Outcomes
Rollup-as-a-Service platform
PROBLEM
The original Gelato RaaS platform was difficult to scale. A narrow layout, limited sidebar, and inconsistent UI patterns created friction for users and slowed internal delivery. The lack of structure made it hard to add new services or surface important data quickly—key issues in a competitive, fast-moving space.
GOAL
Redesign the platform to support rapid iteration and enterprise-grade UX. Improve navigation, standardize layout, and surface key information with minimal friction.
ROLE
Product Design Lead (sole designer)
SCOPE
End-to-end design, navigation, visual identity, dashboard UX
Process
VISUAL & BRAND FOUNDATION
Started by refining the visual system—updating colors and typography to align with a broader brand refresh. The new look was clean, modern, and more aligned with enterprise users, our key target audience. This included a complete overall of the component library.
New Dashboard
IMPROVED INFORMATION HIREARCHY
Introduced a centralized dashboard shown at login. It surfaces key metrics, alerts, and account activity—helping users immediately understand the state of their deployments and act faster.
Outcomes
Christopher Astles